Changes in PPC for 2011

I am an online advertising consultant and I can't believe the speed of change in the industry. Google Adwords is definitely leading the charge when in come to inovation. Check out the top 5 PPC Changes for 2011.

 

 

Adwords ad innovations at Search Engine Strategies

I am at the airport right now waiting for my flight to New York to attend Search Engine Strategies. This will be my first big US internet marketing conference and I am very excited. Below is an email I received from the Google Adwords team regarding some of their speakers that will be at the conference. These speakers will highlight all the new and wonderful Adwords features they have developed over the past 6 months.

If you are attending the conference and want to meet up please contact me through my PPC website.

Ad Innovations:

DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm

Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:

• Ariel Bardin, Director of Product Management
• Scott Silver, Director of Engineering

Ad Innovations
Wednesday, March 23 1:00-2:00pm

Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:

• Jeff Gillis, Product Marketing Manager, Search Funnels and Analytics
• Dan Friedman, Product Marketing Manager, New Ad Formats
• Aleandra Kenin, Product Marketing Manager, Opportunities tab and ACE
• Jessie Marmon Haines, Group Product Marketing Manager, Mobile

Ads in a Quality Score World (Panel)
Wednesday, March 23 3:45-4:45pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:

• Frederick Vallaeys, AdWords Evangelist, Google

How to Become an Internet Marketing Pro

Breaking into internet marketing can be difficult because there are not many institutions providing formal training. However, there are a lot of courses you can take online that will get you going down the right path. Over the past 4 years I have gone from a internet marketing newbie to consultant. If you are interested in becoming a PPC consultant or SEO rockstar then you should read this article: How to Become an Internet Marketing Pro

 

Quality SEO Link Building is Now a Must

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Well Google has really been on a tear lately with its Farmer update and now its Panada update. The Farmer update changes their algorithm so that content farms like ehow.com will not show up as much in the search rankings. They have taken this one step farther with the Panada update by penalizing low quality link building.

Read the original article on SEW:  http://searchenginewatch.com/3641987

 Click here if you would like help with quality SEO link building

 

PPC Rules in Adwords

Well Adwords has finally brought their rules based bidding option out of Beta. It has been active since December for my US clients but today it was activated for my Canadian clients. It basically will allow you to automatically optimize your account without even looking at it...Or save your ass if something goes really wrong. Make sure to set these up for all your accounts. Plus it even will send you an email notification each time an automatic rule is fired.

 

Here is the release article from Google:

http://adwords.blogspot.com/2011/02/automated-rules-now-available-to-all.html

Let us know if you need help setting up Automated Rules in Adwords.

Small Business Internet Marketing

My company Vancouver PPC, focuses on Internet marketing for small businesses. I hear from clients and friends that they are blown away at how affordable Internet marketing can be compared to traditional marketing media. I tend to agree but only if you are willing to but in the effort on an ongoing basis. The problem most people have is that they seem to think that is PPC & SEO is an one-time thing. Which couldn’t be farther from the truth. This post will outline some ongoing Internet marketing that a small business can conduct on a budget.

PPC:

 

 

Read more about Internet marketing for small businesses here!

Track phone calls with Adwords

This article comes from the Adwords Blog:

Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.

I can't wait for this feature to come out in Canada.

Read more here

If you need help with setting up ppc tracking let me know.