Adwords ad innovations at Search Engine Strategies

I am at the airport right now waiting for my flight to New York to attend Search Engine Strategies. This will be my first big US internet marketing conference and I am very excited. Below is an email I received from the Google Adwords team regarding some of their speakers that will be at the conference. These speakers will highlight all the new and wonderful Adwords features they have developed over the past 6 months.

If you are attending the conference and want to meet up please contact me through my PPC website.

Ad Innovations:

DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm

Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:

• Ariel Bardin, Director of Product Management
• Scott Silver, Director of Engineering

Ad Innovations
Wednesday, March 23 1:00-2:00pm

Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:

• Jeff Gillis, Product Marketing Manager, Search Funnels and Analytics
• Dan Friedman, Product Marketing Manager, New Ad Formats
• Aleandra Kenin, Product Marketing Manager, Opportunities tab and ACE
• Jessie Marmon Haines, Group Product Marketing Manager, Mobile

Ads in a Quality Score World (Panel)
Wednesday, March 23 3:45-4:45pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:

• Frederick Vallaeys, AdWords Evangelist, Google