Small Business Internet Marketing

My company Vancouver PPC, focuses on Internet marketing for small businesses. I hear from clients and friends that they are blown away at how affordable Internet marketing can be compared to traditional marketing media. I tend to agree but only if you are willing to but in the effort on an ongoing basis. The problem most people have is that they seem to think that is PPC & SEO is an one-time thing. Which couldn’t be farther from the truth. This post will outline some ongoing Internet marketing that a small business can conduct on a budget.

PPC:

 

 

Read more about Internet marketing for small businesses here!

Track phone calls with Adwords

This article comes from the Adwords Blog:

Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.

I can't wait for this feature to come out in Canada.

Read more here

If you need help with setting up ppc tracking let me know.

Local Search Optimization in Canada

Changes to local search results make it more important than ever to make sure your site is optimized for local.

 

 

Click here learn how to optimize for local search in Canada.

Untitled

Pay Per Click Consultant

Posted on October 29, 2010 by admin

I may be a pay per click consultant and an expert when it comes to internet marketing. However, I am always looking for ways to refine my consulting skills. I have read a few consulting books that all seem to focus on a similar consulting process.

 

1. Define problem: most clients have a problem, whether it is traffic, leads or sales  and this is the first tasks an internet marketing consultant has to clearly define. If you don’t properly define the clients needs then you are in big trouble (needs analysis for marketing folks)
2. Collect data...

To read the full article click here:

Vancouver PPC Blog

36 SEO Myths-Kinda Funny

No this articlet isn't about the Lochness monster or Bigfoot but it might as be. There are way too many so called Internet Marketing Experts today that all think they know SEO best. Well here is a list of 36 SEO myths from Search Engine Land (The real experts).

I personally like these myths:

24. SEO is a one-time activity you complete and are then done with

32. Outsourcing link building to a far-away, hourly contractor with no knowledge of your business is a good link acquisition solution.

36. Great Content = Great Rankings

Read the full article here:

http://searchengineland.com/36-seo-myths-that-wont-die-but-need-to-40076

Social Conscious Internet Marketing

Sumaq Rugs is a great socially conscious Vancouver Company. Making the world a better place one rug at a time. Read my article about Sumaq Rugs at the Vancouver PPC blog.

PPC Advertising Experts Daily News Paper

Cool, David Szetela has is own new paper now LOL: http://paper.li/Szetela/ppc-advertising-experts

If you haven't read his new book check it out here: http://www.vancouverpayperclick.com/internet-marketing-blog/recommended-inter...

 

 

Social Media Tool

Have you ever wondered what people think of you? Well know you can know with Social Mention's real-time social media and analysis tool. This tool will allow you to search all social media results. Give it a try and search for your company's name now:

http://www.socialmention.com/

As they state it is like Google Alerts but for Social Media. Kinda fun!

Learn more about social media here.

 

New Contextual Targeting Tool

The Adwords Blog has announced today another new toy for managing the Adwords Display network (content network). This tool will allow you to segment keyword list into tightly themed adgroups. It seems like this tool is very similar to the keyword grouper tool in Adwords editor. Here is an exert from the Adwords Blog:

Contextual Targeting Tool. While the Display Campaign Optimizer is an automated solution that does all the heavy lifting on your behalf, the Contextual Targeting Tool helps you more efficiently build your own display campaigns. This tool is ideal for those of you who prefer transparency and control over your campaigns' targeting and bidding. The Contextual Targeting Tool builds tightly themed keyword lists for your display campaigns, which are used to contextually target your ads. Tightly themed keyword lists are the basis of effective contextual targeting. With this tool, you can build dozens, even hundreds, of ad groups in minutes, quickly scaling your campaign performance while ensuring accurate targeting and control over your campaign.

 

 

New Google Display/Content Network Optimizer Tool

The Display Optimizer tool was just released today in select Adwords accounts. I have used the CPA optimizer on search campaigns with decent results. With any luck this tool will make it easier to optimize Display network campaigns. Here is an exert from the Adwords Blog:

 

Display Campaign Optimizer. This new tool automatically manages targeting and bidding for your Display Network campaigns with the goal of increasing your conversions while meeting your advertising objectives. You simply provide us with your target cost-per-acquisition (CPA), creatives and budget, and the Display Campaign Optimizer goes to work, showing your ads in all the right places, automatically. It monitors your campaign performance and, in real time, adjusts your campaign accordingly. Your campaigns stay optimized, as it "learns" and does more of what's working and less of what isn't. 

 

Here is the YouTube video:

 

Has anyone tried it yet?

 

If you would like help setting it up or want me to manually optimizing your account for the display network click here:

 

Vancouver Pay Per Click

 

Google Adwords Remarketing

This post comes from the PPC Hero Blog commenting on remarketing marketing.

 

Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences.  Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers.  What I’m talking about is remarketing and interest-based advertising—which has been around for quite some time, but not to the degree that Google is now putting into practice.  Basically, ads can and will continue to follow you that belong to a site you just visited but didn’t convert one, and also ads will pop up that are more relevant to your browser history and less to do with the unique site that you are visiting.  To begin, the general concept of remarketing and interest category marketing will be discussed, as well as the new developments that Google is implementing to make this process easier.  Following this will be a brief how-to, with a few screenshots.  And finally, a general discussion of a few pros and cons of this new and aggressive marketing tactic will follow.  And, as usual, a few Youtube Clips will be liberally scattered throughout.

It is safe to say that Google Content Network advertising has been around for a while.  The ability to target ads based on the category of website being viewed was a huge step forward in terms of ad targeting, and continues to be a huge factor in any relevant PPC campaign.  Based on the keywords entered into a search query, as well as the type of websites that are being visited, Google will line up “relevant” ads. (I put this in quotes because every now and then Google seems to think that ads for Rogaine are relevant to me, and quite frankly its insulting as I have a full head of hair…for now).  As advertisers, we can decide to let Google choose sites based on the ad’s category, or choose them ourselves—nothing new there.

But now you can target potential customers based on whether or not they have been to your site.  Basically, if someone clicks an ad or visits your site without converting, you can add code to your pages that will remember these visitors, and will continue to target them with ads as they travel across the Google Content Network.  In addition, these won’t be the same ads that weren’t successful in converting the first time (although they can be, but that doesn’t seem like a good strategy), but can be tailored for that visitor’s preferences.

For instance, if you have a visitor who went to your retail shoe site, but didn’t convert, and you are going to offer a discount later in the day, you can tailor your ads to continue to show up for this person along the content network and alert them to the discount that you are now offering.  So, this potentially lost conversion can be re-targeted via remarketing, and can end up in a sale for your site.  Remarketing is definitely a tactic to consider pursuing.

And now Google is expanding this more “personal” strategy to be able to target specific demographic categories. Specifically speaking, the demographics that Google focuses on are age and gender.  This is determined based on browser viewing history, and based on the past few sites that the potential customer has visited, Google will offer ads that they deem relevant based on the common demographic that visits the previous sites.  So, hypothetically speaking, if a person visits many sites that a teenager typically does, Google will group them in the teen demographic and give them ads that are deemed relevant to teenagers.  So if you’re in the workforce and sick and tired of Miley Cyrus ads, well, its time to change your browser habits.

So now that we’ve covered the basics of remarketing and Google’s expansion into interest-based advertising, it’s time to cover some how-to.  In the Google Adwords Campaign Management dashboard, select your client.  In the tabs, up next to Reporting and Billing, is the “Audiences” tab.  Click on it, and you should see this:

From this screen, you can select “Add Audiences.”  And from there, you can determine which audiences to target.  Google suggests first targeting all visitors (Add All Site Visitors Option), and as long as you have a standard footer template for your site, you can add in the code you need to make this happen.  But there are several other strategies to consider.  For instance, one of the more frustrating issues for a retail site are “abandoned shopping carts.”  This is when a potential customer adds product to be purchased from your site, then bolts before the purchase (not this).  They are highly qualified, and close to a purchase, so targeting them via the Audiences tab is another strategy worth considering.  Basically, you’d create a tag on your view shopping cart or order confirmation page, and target them with an ad with a strong call to action.  These aren’t the only strategies—really you can target anyone who has visited your site that you want with the right combinations via the Audiences Tab.

So these two new additions to the arsenal of Google’s marketing strategies come with their own Pros and Cons.  The pros are obvious—your ads can be more accurately shown to potential customers with interest-based advertising, and can follow and continually target potential customers who are close to converting with remarketing.  In a nutshell, you will see more conversions.  But there is one major con that is of concern—people have recently complained of feeling stalked.  Many potential customers have raised concerns about the privacy of their internet browsing habits.  However, the Interactive Advertising Bureau has released this ad campaign to help counteract that claim, as really Google is not invading your privacy with either of these features, as Google only takes in to account recent browser history.

So, interest-based advertising and remarketing are really helping to expand the potential of your PPC campaigns.  Embrace it, and you could potentially see more conversions and clicks.

http://www.ppchero.com

 

I have found that PPC remarketing has been very profitable for my clients. Please contact Vancouver Pay Per Click if you would like us to set it up for you!

Google Adwords Remarketing

This post comes from the PPC Hero Blog commenting on remarketing marketing.

 

Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences.  Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers.  What I’m talking about is remarketing and interest-based advertising—which has been around for quite some time, but not to the degree that Google is now putting into practice.  Basically, ads can and will continue to follow you that belong to a site you just visited but didn’t convert one, and also ads will pop up that are more relevant to your browser history and less to do with the unique site that you are visiting.  To begin, the general concept of remarketing and interest category marketing will be discussed, as well as the new developments that Google is implementing to make this process easier.  Following this will be a brief how-to, with a few screenshots.  And finally, a general discussion of a few pros and cons of this new and aggressive marketing tactic will follow.  And, as usual, a few Youtube Clips will be liberally scattered throughout.

It is safe to say that Google Content Network advertising has been around for a while.  The ability to target ads based on the category of website being viewed was a huge step forward in terms of ad targeting, and continues to be a huge factor in any relevant PPC campaign.  Based on the keywords entered into a search query, as well as the type of websites that are being visited, Google will line up “relevant” ads. (I put this in quotes because every now and then Google seems to think that ads for Rogaine are relevant to me, and quite frankly its insulting as I have a full head of hair…for now).  As advertisers, we can decide to let Google choose sites based on the ad’s category, or choose them ourselves—nothing new there.

But now you can target potential customers based on whether or not they have been to your site.  Basically, if someone clicks an ad or visits your site without converting, you can add code to your pages that will remember these visitors, and will continue to target them with ads as they travel across the Google Content Network.  In addition, these won’t be the same ads that weren’t successful in converting the first time (although they can be, but that doesn’t seem like a good strategy), but can be tailored for that visitor’s preferences.

For instance, if you have a visitor who went to your retail shoe site, but didn’t convert, and you are going to offer a discount later in the day, you can tailor your ads to continue to show up for this person along the content network and alert them to the discount that you are now offering.  So, this potentially lost conversion can be re-targeted via remarketing, and can end up in a sale for your site.  Remarketing is definitely a tactic to consider pursuing.

And now Google is expanding this more “personal” strategy to be able to target specific demographic categories. Specifically speaking, the demographics that Google focuses on are age and gender.  This is determined based on browser viewing history, and based on the past few sites that the potential customer has visited, Google will offer ads that they deem relevant based on the common demographic that visits the previous sites.  So, hypothetically speaking, if a person visits many sites that a teenager typically does, Google will group them in the teen demographic and give them ads that are deemed relevant to teenagers.  So if you’re in the workforce and sick and tired of Miley Cyrus ads, well, its time to change your browser habits.

So now that we’ve covered the basics of remarketing and Google’s expansion into interest-based advertising, it’s time to cover some how-to.  In the Google Adwords Campaign Management dashboard, select your client.  In the tabs, up next to Reporting and Billing, is the “Audiences” tab.  Click on it, and you should see this:

From this screen, you can select “Add Audiences.”  And from there, you can determine which audiences to target.  Google suggests first targeting all visitors (Add All Site Visitors Option), and as long as you have a standard footer template for your site, you can add in the code you need to make this happen.  But there are several other strategies to consider.  For instance, one of the more frustrating issues for a retail site are “abandoned shopping carts.”  This is when a potential customer adds product to be purchased from your site, then bolts before the purchase (not this).  They are highly qualified, and close to a purchase, so targeting them via the Audiences tab is another strategy worth considering.  Basically, you’d create a tag on your view shopping cart or order confirmation page, and target them with an ad with a strong call to action.  These aren’t the only strategies—really you can target anyone who has visited your site that you want with the right combinations via the Audiences Tab.

So these two new additions to the arsenal of Google’s marketing strategies come with their own Pros and Cons.  The pros are obvious—your ads can be more accurately shown to potential customers with interest-based advertising, and can follow and continually target potential customers who are close to converting with remarketing.  In a nutshell, you will see more conversions.  But there is one major con that is of concern—people have recently complained of feeling stalked.  Many potential customers have raised concerns about the privacy of their internet browsing habits.  However, the Interactive Advertising Bureau has released this ad campaign to help counteract that claim, as really Google is not invading your privacy with either of these features, as Google only takes in to account recent browser history.

So, interest-based advertising and remarketing are really helping to expand the potential of your PPC campaigns.  Embrace it, and you could potentially see more conversions and clicks.

http://www.ppchero.com

 

I have found that PPC remarketing has been very profitable for my clients. Please contact Vancouver Pay Per Click if you would like us to set it up for you!

Facebook Ads Lifetime Spend Option Now Available

Sweet a new budget constraint option in Facebook. The lifetime budget setting is a big improvement over setting a daily spend. I have found that weekends really use up a lot of budget, so now Facebook will try to average the daily spend.

 

From the horses mouth:

What is lifetime budgeting?

Lifetime budgeting is very similar to a daily budget but instead of putting an amount to spend per day, you put in a lifetime budget to spend across the finite lifetime of the campaign.

The benefit with lifetime budgeting is the system will also pace your ad spend. For example, if you specify $100 USD to be spent for a 10 day campaign, each day theoretically will need to spend $10/day. If the campaign only spends $8 on the first day, the system will try to make up the missed amount at a later date within the campaign.

 

I am going to test this out right now. Has anyone tried it? 

Happy Birthday Google

Google turned 12 yesterday. Wow has it been that long...

 

Check out how far they have come. Here is their beta homepage:

 

and here is their current homepage:

 

 

Not much has really changed. That is a real testament to their ability to stick to their competitive advantage.

PPC Test

PPC News Roundup for September 24, 2010

http://www.ppchero.com/ppc-news-roundup-for-september-24-2010/

via Byline

Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become successful by developing correlations between what you offer and what searchers may be typing.  The idea is, people don’t always know what they are searching for and you may be able to distract them away from the information they thought they wanted. By running groups of experimental words you may uncover less expensive markets that will work for your business.

In the anticipated merger of Yahoo and Microsoft, many PPC pundits are saying don’t panic; simply transition your Yahoo account to Microsoft adCenter.  According to Brad Geddes at BGTheory.com, if you have a strong Yahoo account, it will be easy to transition your PPC campaign to Microsoft.  And even if you have a nonexistent or weak Yahoo account, you should still look at joining Microsoft adCenter, especially if you have an AdWords account.  It is simple to export your AdWords account to Microsoft, and in fact in his blog, Brad Geddes also links to a Microsoft adCenter blog post that gives you a step-by-step of how to export AdWords to adCenter.

It happens to everyone.  You’ve just written the perfect ad, but there’s a problem – one line is stuck at 36 characters and will not budge.  In these situations, there’s a lot of temptation to cut out the punctuation at the line break. However, as David Szetela at Clix tells us, adwriters need to remember that AdWords ad line lengths can change.  Leaving out a period may look nice in your desktop editor, but as soon as the screen starts to shift online, your beautiful ad is now gobbligook.  You want your ads to always be clear and enticing to your viewers – any ad that has the potential to look unprofessional is a big risk to your PPC campaign.

Bing is encouraging user loyalty with a new Bing Rewards program, where participants can win prizes based on how often they search.  George Michie of The Rimm-Kaufman Group explains the program’s catch to the tune of some great Beatles references.

So you’re down to about a month before the big Yahoo! Microsoft merger…What are you doing to make sure your campaigns don’t tank when they go live in MSN? Once the merger is complete, you’re looking at almost one-third of the search queries in the U.S.; advertiser competition is going to spike for sure. But don’t stress! Tina Kelleher with Microsft adCenter gives some great tips on how to handle this transition in her blog.

Greg Sterling at Search Engine Land gets a nod this week for his article on Google and Apple extending their search deal. This is somewhat related to PPC right? Last I checked, when selecting a mobile platform in AdWords, iPhone is still the only device mentioned by name.  It’s good the two companies get along. However, the real reason this article makes the cut is because I heard the term “frenemies” for the first time today at lunch (completely unrelated to the Internet) and go figure, it shows up in an article I’m reading this afternoon. Coincidence wins today!

Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at http://www.ppchero.com/. Copyright © 2007-2010 Hanapin Marketing, LLC.

No Website No Problem

A client of mine was on a really tight budget and wanted to run a Halloween PPC campaign. The problem was that their main site needed a lot of work. There wasn't enough time or money to create a whole new site. So we just created a stand alone page that contained all the basic information to get people into their store and buy Halloween costumes.

Check out their Halloween landing page!

 

 

Facebook Places Now in Canada

Well it is time to get on the Facebook places bandwagon. Facebook is combining Google map and Foursquare with this new functionality. It is free so get on it. This tip comes from 6S marketing:

YES! Facebook Places finally launched in Canada this morning. It’s a few Friday’s later than we originally predicted and the launch is limited to iPhone and iPad users. If you already have the Facebook app installed, you likely are familiar with the inactive Facebook Places button...

For more info click here http://www.facebook.com/places/

Recommended Internet Marketing Books

Recommended Internet Marketing Books: Get busy reading...Blogs are great for staying up to date on internet marketing changes and innovations, but you really need a base. The only way to really get that base is to read at least two books in your desired field. I have read 4 out of 5 of these internet marketing books and the 5th will be read once the holiday season is over.

Amazon.ca Widgets

Landing Page Optimization

You can learn a lot about PPC landing pages from this report from Marketing Experiments

Firefox Add-Ons to Make Your Life Easier

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

As a pay per click consultant I spend way too much time online doing research. I have found a few add-ons that are very handy for Firefox, that make my life easier. 

 

Better Gmail 2

This handy little add-on cleans up Gmail. With the addition of so many features to Gmail over the past couple years (eg. Buzz, Chat, Labels and the Invite a friend field) Gmail has started to look really cluttered. Well this add-on will let you remove unwanted features and also add different highlighting capabilities. My favorite options are the curser highlight and attachment icons.

 

Gmail Notifier

Simply adds a Gmail icon to the bottom of the Firefox window that notifies you when an email comes in. The cool thing is that you can link in multiple Gmail accounts. If you’re like me and manage dozens of Adwords accounts it can get difficult managing all those emails. This allows you to link all of them together.

 

Addthis

This is cool because you can link up all your social media accounts to it. If you find a web page you want to add to say your Posterous account, just click, post and your done. If you don't know what Posterous is, get it and figure it out. (Google "The Challenge" and there will be a whole course/module on how to use it)

 

Evernote Clipper

Evernote is an all in one note management system. You can add it to all your device eg. iphone, iPod, home PC, work PC ect...Every time you add a note to it updates all your devices. I personally use this when I find interesting articles that I want to blog about or read later.

 

Keyword Spy

Have you ever wondered what your competitors are bidding on? Well the Keyword Spy will let you spy on PPC and SEO result pages. The free version has limited functionality but the full version is awesome.  Hey and you get PR and Alexa rankings conveniently located in the bottom right hand corner of your Firefox browser.

 

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

Facebook Conversion Tracking Program is Finished

Well it is official, the Facebook Ads beta conversion tracking program is dead. You will not be able to track conversion outside of Facebook moving forward. This is extremely bad news because I have had a lot of success with small and large advertisers with Facebook PPC.

Here is the email I received from Facebook:

"Thank you for participating in the Facebook Ads beta conversion tracking program. After reviewing extensive feedback from beta participants, we've decided to discontinue the beta program, effective next month.

What This Means for Your Business
If you use a Facebook conversion tracking tag on your own website, you'll be able to collect tracking data through the beta feature until October 20, 2010, and you'll be able to view historical conversion data through November 1, 2010.

Note: This change only affects conversion tracking pixels used outside of Facebook. We'll continue to automatically track and report on conversions for your Facebook Page or Event."

 

I think they may have stopped the program for two reasons:

1. They want to keep more traffic on Facebook
2. They want to promote building your fan base or event on Facebook
3. Poor performance. I talked to a lot of people who tried Facebook ads and got killed with high costs and poor conversion rates. However this is the same response I get from people when try the Google Display network for the first time.

 

You can still track Facebook ads through other ways but it is a lot more difficult. If you would like help tracking Facebook ads Vancouver Pay Per Click can help integrate the tracking into Google Analytics.

 

 

AdWords Campaign Experiments rolling out globally

http://feedproxy.google.com/~r/blogspot/ATHs/~3/b2IvD1PGUfU/adwords-campaign-experiments-rolling.html

via Byline

Following a successful launch in the U.S., AdWords Campaign Experiments (ACE) is starting to roll out globally. For those who missed the last blog post, ACE is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements.

How ACE can help you

ACE reduces the guesswork and potential risk involved with making changes to your campaign. Its scientific split-testing approach gives you valid measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches.

If you can relate to any of the following scenarios, you’ll probably find ACE useful:

• You’re considering adding (or pausing) a bunch of new keywords, but you aren’t sure how it will affect your overall campaign clicks, costs, and conversions.
• You have a few keywords that account for a significant fraction of your total AdWords clicks, conversions and cost. You’d like to know what happens if you raise (or lower) bids by 10%. Do your clicks and conversions change by 10% -- or maybe less than that? How would your cost per click and cost per conversion change?
• You want to easily test a new landing page design tailored for a few high-value keywords against your existing landing page*.
• A colleague suggests you might improve your Google Display Network campaign performance by adjusting keywords and adding some placement-specific bids, but you’re concerned you might wind up with fewer conversions and no improvement in cost per conversion.

In each case, you can set up the experiment to measure the impact with just 10-50% of your traffic -- whatever you specify. ACE runs the experiment side-by-side with the existing setup. In AdWords, easy-to-read visual indicators show you wherever performance is significantly different between the two.

Where to find ACE and learn more

After signing into AdWords, you can access ACE on the Campaign tab under Settings. For those outside the U.S., this is a rolling launch so you should see it within a week or so.

To learn more about using ACE, check out these videos and the Help Center FAQ.

* ACE makes it simple to test two different landing pages for a keyword, an ad, or an ad group directly in AdWords. If you want to test more than two landing page designs at a time, test a landing page with multiple traffic sources (for example, all search traffic, display and email campaigns, etc.) or simultaneously test multiple elements on the landing page, we instead recommend Google Website Optimizer.

September 14 Update: ACE is fully supported in the newest AdWords API version announced today.

Posted by Jason Shafton, Inside AdWords crew

The MEGA List of Free and Paid SEO Tools the Professionals Use

http://feeds.searchenginewatch.com/~r/sew/~3/g33xFbRH4bQ/3641330

via Byline

Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals. ...

Creating a schedule for managing your ppc accounts

I really don't think people realize how much time it takes to manage a large pay per click account. This article illustrates how much time it takes to manage a large account and why you should outsource your pay per click management if you don't have the time.

http://searchengineland.com/your-daily-weekly-monthly-paid-search-routine-497...

AdWords myths: understanding the AdWords auction

Here at Vancouver PPC we realize that not everyone understands pap per click like we do. So here are some great resources on the basics of quality score in Adwords. Happy reading. 

http://feedproxy.google.com/~r/blogspot/ATHs/~3/WoDsPLb1c-k/adwords-myths-understanding-adwords.html

via Byline

Over the past few weeks, we’ve covered a few common areas of confusion related to AdWords, including billing and spending, and keywords. This week, we’d like to wrap up this blog series by offering some helpful info on the AdWords auction.

If you have questions about how the AdWords auction works, a great place to start is with this introductory video from Hal Varian, Google’s Chief Economist.

(click to watch on YouTube)

One of the most important factors in deciding your ad’s position within the auction is its Quality Score. To learn more about how Quality Score is defined, and how to improve it, you can visit the Search Ads Quality Getting Started Guide.

Finally, remember that if you’d like to understand how bidding can affect your ad's performance in the auction, you can use the bid simulator. It will provide you with click, cost, and impression data estimating how your ad could have performed over the last seven days had you used a different bid.

These resources should give you more insight into how the AdWords auction works.

This concludes our AdWords Myths series. We hope it’s helped clarify a few things you may have been wondering about AdWords.

Posted by Miles Johnson, Inside AdWords crew

Finally a way to exclude poor YouTube videos and Channels in Adwords

More advertiser control on YouTube

Monday, August 30, 2010 | 11:17 AM

Labels: YouTube

Today's post comes from the Official YouTube Blog:

We’re constantly working to give advertisers control and flexibility over their YouTube campaigns. We place great value on this because ads are an extension of what a company represents as a business, and we want YouTube to be a place where that reputation and image can flourish.

To that end, we’ve been rolling out features to keep advertisers in control of their campaigns. We announced one such example last week, when we launched a feature that gives select advertisers the ability to voluntarily age-restrict their videos. But there’s more work to do.

To date, we’ve given advertisers the ability to pick and choose individual videos on YouTube to target using our Video Targeting Tool. But one of the most frequently requested features we’ve heard from advertisers is the ability to exclude individual videos and channels from the campaigns they run on our site. Today, we’re excited to announce video and channel exclusions, a way for advertisers to pick specific YouTube videos and channel URLs that they don’t want their ads to appear on.

Here’s an example: let’s say you run a vegan bakery. You want to strike a balance between good exposure for your baked goods online, while staying true to your company values in offering items free of animal or dairy-products. Now you can indicate which videos are not the best fit for your audience. Since your customers are probably not watching "Homewrecker Hot Dog," you can provide this video exclusion under the "Networks" tab.

(click for full size image)

Similarly, you might run a keyword-targeted campaign on bakery-related keywords and exclude whole channels that you don’t feel suit your audience. So if FoodNetworkTV has videos centered mostly around cooking meat dishes, you have the controls to prevent ads from showing on that channel and specific videos.

Alternatively, if your ads are appearing on a video that has content you deem inappropriate for your audience, or perhaps isn’t performing in terms of click-through rate or conversions, you can optimize your campaign by using this new feature to exclude it.

Google has also been investing significantly in ensuring brand safety, transparency and control for advertisers across the Google Display Network. We’re hoping that these added layers of control will make your campaign targeting even more precise. Keep sending us your feedback so we can make future product improvements.

Baljeet Singh, Senior Product Manager recently watched “AH NOM NOM: Wholesome Bakery Best Vegan Bakery Food Cart In San Francisco”

Posted by Dan Friedman, Inside AdWords crew

| Email Post

Share: More advertiser control on YouTube

via feedproxy.google.com

Being able to exclude YouTube channels and videos is a step in the right direction for YouTube PPC. This will allow advertisers to zero in on their target market and cut out the fat. If you would like help with your YouTube campaigns please contact Vancouver Pay Per Click.

From Evernote:

Yahoo! and Microsoft Search Alliance News: Organic Search Update on the Bing Blog - adCenter Blog - Microsoft Advertising Community Clipped from: http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/08/24/yahoo-and-microsoft-search-alliance-news-organic-search-update-on-the-bing-blog.aspx

Hot off the presses! Yahoo English search results are being powered by Bing

The end of Google China?

Eric Schmidt from Google talks about the end of Google in china.

http://www.youtube.com/watch?v=8lwnBuR6nhw

At least he is honest about their future. For more honest Google advice go to Vancouver Pay Per Click!

Google Mouse Pad

Check out the sweet google mouse pad I got when I did the google
adwords advanced course




To see what I learned please visit:
Vancouver Pay Per Click