This article comes from the Adwords Blog:
Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.
I can't wait for this feature to come out in Canada.
If you need help with setting up ppc tracking let me know.
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