Well Adwords has finally brought their rules based bidding option out of Beta. It has been active since December for my US clients but today it was activated for my Canadian clients. It basically will allow you to automatically optimize your account without even looking at it...Or save your ass if something goes really wrong. Make sure to set these up for all your accounts. Plus it even will send you an email notification each time an automatic rule is fired.
Here is the release article from Google:
http://adwords.blogspot.com/2011/02/automated-rules-now-available-to-all.html
Let us know if you need help setting up Automated Rules in Adwords.
