The Display Optimizer tool was just released today in select Adwords accounts. I have used the CPA optimizer on search campaigns with decent results. With any luck this tool will make it easier to optimize Display network campaigns. Here is an exert from the Adwords Blog:
Display Campaign Optimizer. This new tool automatically manages targeting and bidding for your Display Network campaigns with the goal of increasing your conversions while meeting your advertising objectives. You simply provide us with your target cost-per-acquisition (CPA), creatives and budget, and the Display Campaign Optimizer goes to work, showing your ads in all the right places, automatically. It monitors your campaign performance and, in real time, adjusts your campaign accordingly. Your campaigns stay optimized, as it "learns" and does more of what's working and less of what isn't.
Here is the YouTube video:
Has anyone tried it yet?
If you would like help setting it up or want me to manually optimizing your account for the display network click here:
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