New Contextual Targeting Tool

The Adwords Blog has announced today another new toy for managing the Adwords Display network (content network). This tool will allow you to segment keyword list into tightly themed adgroups. It seems like this tool is very similar to the keyword grouper tool in Adwords editor. Here is an exert from the Adwords Blog:

Contextual Targeting Tool. While the Display Campaign Optimizer is an automated solution that does all the heavy lifting on your behalf, the Contextual Targeting Tool helps you more efficiently build your own display campaigns. This tool is ideal for those of you who prefer transparency and control over your campaigns' targeting and bidding. The Contextual Targeting Tool builds tightly themed keyword lists for your display campaigns, which are used to contextually target your ads. Tightly themed keyword lists are the basis of effective contextual targeting. With this tool, you can build dozens, even hundreds, of ad groups in minutes, quickly scaling your campaign performance while ensuring accurate targeting and control over your campaign.