Facebook Conversion Tracking Program is Finished

Well it is official, the Facebook Ads beta conversion tracking program is dead. You will not be able to track conversion outside of Facebook moving forward. This is extremely bad news because I have had a lot of success with small and large advertisers with Facebook PPC.

Here is the email I received from Facebook:

"Thank you for participating in the Facebook Ads beta conversion tracking program. After reviewing extensive feedback from beta participants, we've decided to discontinue the beta program, effective next month.

What This Means for Your Business
If you use a Facebook conversion tracking tag on your own website, you'll be able to collect tracking data through the beta feature until October 20, 2010, and you'll be able to view historical conversion data through November 1, 2010.

Note: This change only affects conversion tracking pixels used outside of Facebook. We'll continue to automatically track and report on conversions for your Facebook Page or Event."

 

I think they may have stopped the program for two reasons:

1. They want to keep more traffic on Facebook
2. They want to promote building your fan base or event on Facebook
3. Poor performance. I talked to a lot of people who tried Facebook ads and got killed with high costs and poor conversion rates. However this is the same response I get from people when try the Google Display network for the first time.

 

You can still track Facebook ads through other ways but it is a lot more difficult. If you would like help tracking Facebook ads Vancouver Pay Per Click can help integrate the tracking into Google Analytics.