Sweet a new budget constraint option in Facebook. The lifetime budget setting is a big improvement over setting a daily spend. I have found that weekends really use up a lot of budget, so now Facebook will try to average the daily spend.
From the horses mouth:
Lifetime budgeting is very similar to a daily budget but instead of putting an amount to spend per day, you put in a lifetime budget to spend across the finite lifetime of the campaign.
The benefit with lifetime budgeting is the system will also pace your ad spend. For example, if you specify $100 USD to be spent for a 10 day campaign, each day theoretically will need to spend $10/day. If the campaign only spends $8 on the first day, the system will try to make up the missed amount at a later date within the campaign.
I am going to test this out right now. Has anyone tried it?
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